ANNUAL REPORT 2014 BLOKKER HOLDING
  NL | EN | FR

TREND CENTER AND ELEKTROBLOK

FORMAT
Blokker Holding operates two independent wholesalers, both of which have buyers in Europe, the Netherlands Antilles and Suriname. In 2014, many of these customers faced tough market conditions. Both wholesalers nevertheless again contributed to Blokker Holding’s group earnings. 

TREND CENTER

Trend Center carries a range of home decoration and gift items, supplying primarily to retail chains and several major wholesalers. The commercial organisation imports goods from the Far East and subsequently exports them to countries in Europe and beyond. The two main markets are Germany and France. 

The year under review has been reasonably positive for Trend Center, although sales were down slightly as a result of a sluggish last quarter and the high U.S. dollar. Sales in Germany fell, while those in the other countries showed a strong recovery. Although the retailer lost several smaller customers during the year under review, the overall increase in the customer base has boosted group profit. After several negative experiences in 2013, the creditworthiness of the customers improved once again in the year under review. Costs related to storage, transport and handling fell marginally, one of the reasons for which was the lower number of small shipments.

ACTIVITIES AND OUTLOOK FOR 2015
With the number of trade fairs and exhibitions declining, Trend Center intends to further increase the number of customer visits. The software will be upgraded in 2015, making it possible to present items more effectively and making the ordering system more customer-friendly. The market continues to contract in early 2015. There is a sufficient stream of potential new customers, but average orders from existing customers are smaller. 

ELEKTROBLOK

Elektroblok specialises in the sale of households items (carrying both regular brands and white-label brands) alongside luxury items and toys. The wholesaler primarily serves independent retailers operating stores in small- to medium-sized cities and towns. The majority of customers are based in the Netherlands, although Elektroblok also operates in Belgium, Germany, Suriname, Curacao and Bonaire. 

Elektroblok has seen its sales decline during the year under review. At the same time, profit margins increased slightly. The bulk of Elektoblok’s revenue originates from independent retailers. Sales were down sharply at the majority of these more or less ‘regular’ customers, resulting in fewer orders. Exports to Suriname, Curacao, Aruba and Bonaire were down as well, due primarily to the increased competition and higher cost of living in these regions. 

ACTIVITIES AND OUTLOOK FOR 2015
Elektroblok expects to once again help boost the group earnings in 2015. 

 

Trend Center promotional items.

Trend Center promotional items.