With the growing number of online retailers having intensified competition, the toy sector as a whole saw its sales increase only slightly in 2014. Still, Blokker Holding’s toy formats performed well, with an average growth of 1.7%.
In spring 2014 a new craze swept the Dutch toy world: ‘Loom’. Children, teenagers and their parents all rushed out to buy these coloured rubber bands, which they tied into bracelets and necklaces. LEGO was another bestseller at toy shops across the country in 2014.
The biggest hits in multimedia were the new Sony PlayStation 4 and Microsoft’s XBOX One. The market for DVDs and Blu-ray further shrank during the year under review, in keeping with expectations.