ANNUAL REPORT 2014 BLOKKER HOLDING
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Household

Blokker Holding has been operating in the household retail market since 1896. Initially only through our Blokker format, but later also, for many years, with the retail formats Xenos, Marskramer, Big Bazar, Budg€t, Cook&Co and the wholesalers Elektroblok and Trend Center. 

Blokker operates stores throughout the Benelux market, while Big Bazar has stores across the Netherlands and Belgium and Xenos also operates in the German market. This format, which has grown from 12 to 62 stores, is becoming increasingly familiar to German high-street customers.

The market slightly recovered in 2014 in the countries surrounding the Netherlands, particularly Germany. Although the economic tide has shifted somewhat, 2014 turned out to be another challenging year. With consumer spending continuing to trail off in the non-food sector, total retail sales revenues in the household sector fell by an average of 3.2% last year (source: Statistics Netherlands/CBS). The household market and the large number of retailers operating within it are struggling, including the various Blokker formats.

Current trends in the household retail market include a shift to online sales and an increase in the number of discount chains. With an average growth of 34% in sales in its webshops in the Household sector and the ongoing expansion of Big Bazar in the Netherlands, Blokker Holding finds itself right in the middle of these developments.

HIGHLIGHTS 2014
  • Spring: first pilot store of the updated Big Bazar chain opened in Amsterdam’s Kalverstraat high street. During the year under review, the discount chain also opened nine XL stores based on the new format. 
  • Autumn: six pilot stores based on the new Blokker format opened their doors and partnerships were launched with 24Kitchen and Douwe Egberts.
  • Autumn: independent research company Service Scout conducted a survey among several major Dutch online retailers in December, the busiest time of the year. Cook&Co won the title of ‘Best Webshop’.